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What is push intelligence and why do I need it?

Posted by Edwin Willems on 03-May-2016 13:30:24
Edwin Willems
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Business intelligence could thrive in a lot of companies. And that’s why it is a shame that it is not always bringing the value it could. A lot of managers can’t see the bigger data-picture, which leads to mistakes and a slower response in taking the necessary measures. Push intelligence could be the time-saving solution everyone is looking for: the system provides a global view on the user selected Kpi’s,  and the contextual relevant warnings and information.

What is it? 

Business intelligence and its corresponding dashboards are for a lot of companies the way they analyze and visualize data. However, for employees and/or managers who aren’t familiar with Business Intelligence, this is not always as simple as it may seem. Push intelligence changes the way people work with the provided data. It weeds out redundancy and irrelevant information to deliver timely and relevant insights when and where you need them. This is done by means of a separate data-layer that matches metrics with KPI’s, predictions and historical data. Push intelligence enables you to focus on what is most important for you, allowing collaboration with others to respond to what needs to be fixed.

How does it work?

Data changes all the time, but sometimes it deviates from set goals. This does not have to be disastrous, but when it occurs, necessary measures should be taken. When a shift or deviation occurs, the user will get an instant notification on the device of his/her choice. This way he/she can immediately see what is happening, what the implications are for the company and what can be done to remedy the situation.

Push intelligence personalizes Business Intelligence: stakeholders will only be notified of important changes in data and KPI’s they identified as most relevant for them, as nobody wants all of the information, all of the time. The use of metadata and the linking of databases provides a clear context for all your numbers, which is not always available in a stand-alone Business Intelligence tool. This is an ideal way for users to cooperate in a functional way as it makes it easier to respond quickly when important events occur.

In other words: Push intelligence focuses on the important elements, and within the right context. And by doing this, it crosses the divide between the traditional, general use of Business intelligence and the need for personal follow-up on data and metrics.

The importance of Push Intelligence

Business intelligence dashboards are great. However, not everyone has the necessary time available to look at all the different types of dashboards you have access to, let alone spending time analyzing them and adapting elements where necessary. Besides, when things are going according to plan, it is not necessary to look at every bit of your data every day of the week.

The essence of Business intelligence? Data collection, data visualization and data analysis or discovery. Its core goal lies within giving an overview of all the existing processes and KPI’s and using this data to make the right decisions with regards to company growth. If you are a CEO, CFO or CMO, chances are that you don’t have the time to do so. Or you might not know where to start because of the enormous amount of data.

The only thing you truly want? To know how things are going and improving the elements that are not performing as expected. Setting goals and reaching them. And when you’re planning to do this with a Business intelligence tool, it will cost a lot of time and effort to do so. What is more, it could give you a false sense of security: Business intelligence tools don’t always take the full context into account for occasional users.banner1_final2.gif

How does push intelligence change the way you look at data?

Push intelligence tells you when you need to look at your data and when you should take action. When an abnormality occurs in the statistics, Push intelligence informs you about it and tells you what the possible consequences are. This way, you don’t have to spend hours analyzing incoming data in search of what is going wrong (or extremely well): push intelligence will let you know everything that is relevant to you.

To do this, Push intelligence combines and analyses kpi’s, issued from data and statistics that are distilled from your sources. This can be business intelligence software data, or data coming from other sources (CRM-, ERP-, invoicing- or marketing software, for example). A Push intelligence tool picks up these data, searches for relevant changes in it and presents everything it collected within the context: it compares goals, other metrics and historical statistics.

Push Intelligence & Business Intelligence

The lurking danger of Business intelligence lies within its overload of data: because there is so much to analyze, the risk of missing out on the most important of metrics is very plausible. Because of this, the tool is not always used to its full potential. Most of the time, this is a result of not considering context between the different measured metrics. This makes it difficult to deliver relevant data to the right audience. Push intelligence changes the way companies handle their data by simplifying the transition to a data-driven organization:


  • Personalized Business intelligence

    Push intelligence provides personalized business intelligence by delivering only relevant KPI’s, and in a documented context. This avoids data overload and allows users to work together and respond quickly to issues, should they occur.

  • Intelligent notifications

    Push intelligence tells users about relevant and significant changes in the data they are responsible for. Whether we are talking about a sales forecast, a discrepancy between possible and real production volume or critical deviations of different parameters… Push intelligence makes sure you are informed about an important change in your data or metrics, exactly when you need to – in order for you to take measures right away.

  • Context

    Every KPI or metric is supported through metadata of other relevant channels and metrics. This way, you get a complete overview of causes and consequences, without the need to go searching far and wide into your data.

  • Collaboration

    Data and notifications are one thing. Ensuring that action is taken and that each stakeholder understands the 'story', is something completely different. Push Intelligence allows you to add annotations and to comment on the changing data, so that all responsible users can instantly see whether action has already been taken and whether other users have added additional explanations for these changes.

  • Integration with existing platforms

    You can easily connect Metric Insights Push intelligence with many on-premise, cloud and big data tools. Connect Metric Insights with existing Business intelligence platforms in order to provide data-driven response and a powerful metrics management platform. 

Push intelligence speeds up the complete Business intelligence and business analytics process and empowers you to only focus on the most important data.

Are you curious about how Push intelligence can help you and your company? Do you want to work more efficiently with data and Business intelligence? Register for the Agilos webinar on Push Intelligence and discover the power of Push!

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Topics: Push Intelligence