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What is the difference between Push intelligence and Business intelligence?

Posted by Edwin Willems on 09-May-2016 11:00:00
Edwin Willems
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Many organizations have implemented Business intelligence tools in the hopes of making their operations data-driven and therefore more effective. Yet, despite the investment of millions in these tools, the technology has under-delivered on its promise: user adoption of Business intelligence tools remains poor. And that’s where Push intelligence comes in!

What is Push intelligence?

Push intelligence is a new complementary approach to Business intelligence that enables the business analyst to better support the needs of the business user: he is searching for relevant and contextual data. Rather than requiring business users to crawl through dashboards to find relevant changes, Push intelligence provides an updated presentation of all relevant KPI’s, and proactively alerts users to important changes in the Key Performance Indicators they care about.

What is the difference between Push intelligence and Business intelligence?

A decade or two ago, the average Business intelligence expert had less data to work with on a less frequent basis. In-house data warehouses stored a finite amount of structured data, which was crunched on a monthly basis and delivered to users across the business. 

Since then, a lot of new devices entered our lives, and they are all collecting and sending different kinds of data: we have smartphones, industrial sensors, Internet of Things-devices, smart refrigerators and thermostats. Nobody knows how to keep up with this enormous amount of structured and unstructured data, let alone anticipate on what kind of information it could be hiding. Business intelligence has become a reactive job, instead of an exploratory one: because at the end of the day, the average Business intelligence employee simply reacts to requests, making more and more dashboards in hopes of zeroing in on what business users might ask next. 

The reality is that data has become too big and too frequent for humans to make sense of. Every organization aspires to be metrics driven, but are in need of help to accomplish this.


Three key differences between Push intelligence and Business intelligence

Push intelligence builds further on an organization’s existing investment in data and Business intelligence, but uses a fundamentally different architecture and approach to delivering insights. It automatically analyzes every detailed metric within an organization to determine which are important now, why they are important and who needs to know about them.

There are three major components that differ Push intelligence with the traditional dashboard readings and report approach.

#1 Change

Business intelligence tools focus on the value of metrics: “How was Sales in Belgium doing today?”. Push intelligence provides snapshots of these metric values over time and applies algorithms to the data to analyze how these values are changing. This happens automatically for every dimensional value of every metric.

#2 Relevance

Business intelligence tools display all the metrics all the time via dashboards and reports. Push intelligence analyses how metrics are changing and which ones are relevant and actionable right now. These metrics bubble up to the surface, in order for you to anticipate on these numbers right away.

#3 Distribution

Business intelligence tools rely on users to pull the information they need, when they need it. Push intelligence determines who needs to know about the relevant changes in metrics, when they need to know about them, and where. It uses a distribution engine that tells users only the information they need to know about, at the relevant frequency and on the right device.

Business intelligence tools provide Business analysts with a powerful platform for performing data discovery. The power of Push Intelligence is required to ensure you are not missing critical events in your data, by enabling users to focus on what is important and become metrics-driven.

Are you curious about how Push intelligence can help you and your company? Do you want to work more efficiently with data and Business intelligence?

Register for the Agilos webinar on Push Intelligence and discover the power of Push!

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Topics: Push Intelligence